In our ‘globalised’ world, where almost every high street or shopping mall is identical, you could be in Shanghai or Salisbury – apart from the weather. Global brands persist, but the desire for some kind of individuality grows equally stronger with every passing year; and not just among the younger generation.

Old is the new young. People and styles come in all shapes and sizes. Beards, tattoos, piercings, hair-styles or just something a little less radical. We all strive for some kind of individuality.

Self-identity is weirdly subjective. Is it what we feel like on the inside or what we look like from the outside? Or a combination of both? Either way, generally, we tend to develop our own identity in response to a combination of our level of self-confidence and how we think we want other people to perceive us. Ok, that the psychobabble bit over with.

What we’re asking at Number 3 is what people are actually looking for. Is it conformative with a particular ‘tribe’ or a real alternative look based on a high degree of confidence in our own sexuality and the fact that we actually don’t give a shit what other people think?

The margin between gaining that uniqueness or falling into the style trap of the more sophisticated (saintly) retail outlets is a narrow one, so what we’re doing here is spend a hellovalotoftime looking for the places that (almost) no one knows about.

The once dilapidated areas of Spitalfields, Bermondsey and Brick Lane are now highlights for anyone looking for something a little more ‘off-beat’; but be quick. Rising rents and the virus of big brands means that soon enough, they’ll fall victim too.

Sticking with the Shoreditch theme and when Hollywood just doesn’t do whatever Hollywood is supposed to do – we’re not sure, get yourself over to the Close-Up film centre, in Sclater Street, E1. We’ll be reviewing our visit to Close Up soon, so keep your eyes peeled.


From our interview with Ben Cooper, AKA Radical Face

Over in the Blues Kitchen in North London, met with American indie band Radical Face, before their final European tour. We talked about how people from different cultural backgrounds share similar emotional feelings through music, the relationship between personal experiences and art creation, as well as beautiful things in a sometimes ugly world.